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Driving Strategy with Data Science and Marketing w/ Squarespace

March 12 @ 6:30 pm - 8:30 pm

In order to gain entry, you must RSVP on both Meetup AND the GA site here: Please note, a ticket doesn’t guarantee a seat. Guests will be seated on a first come, first served basis. Thank you!

Tentative Schedule:
6:30pm: Check-in, Pizza, beer & Networking
7:00pm: Presentation with Braden Purcell and Omar Abboud, Data Scientists at Squarespace
7:30pm: Fireside Chat with Nate Lawson, Data and Operations Lead
8:15pm: Q&A

Talk Abstract:
Squarespace’s Data Science team helps the company make better strategic decisions using data. The Data Science and Marketing teams collaborate closely to ensure that we quantify the impact of our marketing decisions and use data to optimize spend allocation. In the talk, we will give a broad overview of marketing data science at Squarespace. We will then talk about a specific project in which we improved the quality of our checkout survey that serves as a key input to our marketing attribution model. Finally, we will hang out for a Q&A session with members of both data science and marketing teams to answer questions about how we work together.

Speaker bios:

Braden Purcell is a data scientist on the Marketing Data Science team at Squarespace. He helps the team develop tools and data products to optimize marketing spend and forecast performance. Before that he was a postdoctoral scientist at the NYU Center for Neural Science where he used experiments and computational modeling to understand how the brain makes decisions. He has a PhD from Vanderbilt University studying cognitive neuroscience.

Omar Abboud is a data scientist on the Marketing Data Science team at Squarespace. Over the course of his time with the company, he has worked with various media teams to design experiments, develop measurement tools, and bring clarity to the Squarespace acquisition funnel through the lens of data science. Omar also works closely with Squarespace’s International Strategy team, using statistics and data analysis to inform the company’s strategic direction for international expansion. He holds an M.S. in Computational Science from Harvard University.

Nate Lawson is a Data and Operations Lead within the Media & Acquisition team at Squarespace. He provides strategy, guidance, and oversight to marketing channel leads as to how best to implement, track, and report on media initiatives. He also works closely with the Data Science team in developing these strategies. Prior to this role, Nate managed Paid Social performance at The New York Times and General Assembly. He attended Purdue University in Indiana with a focus on technical writing.

As recommended by the Centers for Disease Control and Prevention (CDC) and the NY Public Health Department, if you have traveled from China, Iran, Italy, Japan or South Korea in the last 14 days, or if you have reason to believe you were directly exposed to COVID-19, please kindly stay home and see a doctor as soon as possible. General Assembly reserves the right to request you to vacate the premises.


March 12
6:30 pm - 8:30 pm


General Assembly
902 Broadway 4th floor
New York, NY 10010 us
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